Few years ago, a boot called “UGG” suddenly swept Europe and America. The shoes have been commented by the critical people in fashion world as “the most ugly boot”. But without the strong, large-scale advertising and marketing support, the UGG boots have created the most irresistible pop culture of the world's in recent years.
"UGG" was intended for UglyBoots (ugly shoes), these snow boots use sheepskin with a wool, just like wrapping feet after the simple sewing together.
The promotion of the traditional model is not feasible for
UGG boots, which looks ugly ,stupid and difficult to match, people is difficult to like them, So, they think about a way to promote the boots. They used the stars’ effect, if the popular stars wear the Ugg boot, the people would follow them, popular star represent the fashion, the people want to imitate the stars’ example.
After a few people have interested in the boot, more and more people began to notice these strange shape of boots that many popular stars love. The stars’ family often appear in public in UGG, their picture always appear in fashion magazines.
So, right now, each yeah, I think both women and men should have a pair of UGG boot. Ugg boots are the new fad for teenagers. At first, these boots were a hot item for girls. Now, boys are wearing them as well. Every people want to wear beautifully, and also want to follow fashion. The winter is coming, Ugg boots are in great demand becasue they provide the feet with warmth. And the Christmas holiday is quick approaching, the
Ugg boot is really hot, so it’s a good idea to choose a pair of warmly Ugg boot for ourselves!
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