ToryBurch Shoes

You see them on women’s feet everywhere: the black leather ballet flats with the large round metal double T gold logo on the toe. Yes, I’m talking about the ubiquitous Tory Burch Shoes flats, except now they’re available in a host of colors and fabrics, from lime green leather to giraffe print haircalf. When Tory Burch launched her shoe line for fall 2006, it consisted of seven different styles. The next year, Ms. Burch’s expanded her shoe line to over twenty styles. (Michelle Baran, Tory’s Flat Phenom After Huge Sales of Tory Burch Sandals, The Designer Expands Her Footware Business, Footwear News, April 30, 2007.) In their first year on the market,Tory Burch Flats more than 300,000 pairs of Reva flats were sold. (Clifford Pugh, Spring Chic: Oprah, Lance, Socialites and Teens Alike Join the Celebration of Fashion’s New “It Girl,” The Houston Chronicle, March 25, 2007.) So what’s the big deal with Tory Burch flats? How and why did they become the “must-have” shoe of the moment and why are women still buying them? After watching the umpteenth woman walk by in these seemingly omnipresent flats, I decided to check them out for myself.
My first observation about the Tory Burch Pumps when I tried a pair on was how incredibly comfortable the shoe is. Every woman should own a pair of comfortable yet stylish shoes. And the Reva flat is indeed a comfortable shoe-so comfortable, in fact, that it has supplanted sneakers for me as the walking Tory Burch Boots of choice. It bears mention here that not all Tory Burch Bags are comfortable. In fact, because many ballet flats lack any cushioning in the soles, they are often quite uncomfortable. The Reva, in contrast, is made with a flexible rubber sole that provides cushioning and support for your feet, which is crucial if you spend a lot of time walking on (cement) sidewalks