Every famous brand would invite the famous model or star to promote the brands, and so the Yves Saint Laurent does. The star’s and model’s fame can improve the popularity of the brand. So how famous the stars are, how successful the advertisements are.
I know a famous model that Yves Saint Laurent invited. Karen Elson is known as model and singer. She is so strange in the fashion world, in the other word, she has her own idea about the fashion. In the Yves Saint Laurent’s advertisement, she wore the 1920’s clothes and shoes, she showed the advertisement wonderfully. Everyone said that she was strange, but she still insists on her own thoughts. However, lots of people love her strange, they saw the advertisement, so they decided to buy Yves Saint Laurent.
So I think the famous brand should consider the model and star carefully, so that it can improve the popularity quickly.
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